Jelena Proković found inspiration for her collection in the age-old traditions of Bela Krajina, a region in the south of Slovenia. It was Bela Krajina folk costume with its clear form, simple ornaments and the dominating white that captivated her imagination. The “leitmotiv” through which she visualised her collection comes from the patterns adorning traditional Easter eggs called pisanice or pisanke, a feature so defining for Bela Krajina that it comes second to none. The Eggomania collection is her personal interpretation of Bela Krajina’s ethnographic heritage through fashion.
The collection comes in black and white with a hint of red, which stands out in embroidery and ornaments, thus consistently adhering to the basic graphic elements that define the folk art and culture of Bela Krajina. At the same time this colour combination, characteristic also for avant-garde painting, distinctly reflects Jelena Proković’s design signature.
Her deconstructionist style draws from modernism and avant-garde, which in her collections frequently evolve into Gothic, futuristic, dystopian and even pseudo-militarist urban aesthetic. The collection is complete with headscarves as arather radical reinterpretation of traditional women’s headdresses characteristic of Bela Krajina, and original jewellery such as necklaces, earrings and fasteners.
Provocatively titled Eggomania, the collection carries two connotations. It can be understood as a result of the author’s fascination with the universal, civilizational, omnipresent symbolism of the egg. But it also references the affirmation of an uncompromising artistic stance and individuality. In another word – ego.
Jelena Proković found inspiration for her collection in the age-old traditions of Bela Krajina, a region in the south of Slovenia. It was Bela Krajina folk costume with its clear form, simple ornaments and the dominating white that captivated her imagination. The “leitmotiv” through which she visualised her collection comes from the patterns adorning traditional Easter eggs called pisanice or pisanke, a feature so defining for Bela Krajina that it comes second to none. The Eggomania collection is her personal interpretation of Bela Krajina’s ethnographic heritage through fashion.
The collection comes in black and white with a hint of red, which stands out in embroidery and ornaments, thus consistently adhering to the basic graphic elements that define the folk art and culture of Bela Krajina. At the same time this colour combination, characteristic also for avant-garde painting, distinctly reflects Jelena Proković’s design signature.
Her deconstructionist style draws from modernism and avant-garde, which in her collections frequently evolve into Gothic, futuristic, dystopian and even pseudo-militarist urban aesthetic. The collection is complete with headscarves as arather radical reinterpretation of traditional women’s headdresses characteristic of Bela Krajina, and original jewellery such as necklaces, earrings and fasteners.
Provocatively titled Eggomania, the collection carries two connotations. It can be understood as a result of the author’s fascination with the universal, civilizational, omnipresent symbolism of the egg. But it also references the affirmation of an uncompromising artistic stance and individuality. In another word – ego.
