Andrea Pojezdálová

RETROTOPIA

Already at first sight, Andrea Pojezdálová’s Retrotopia collection exudes calm spirituality not unlike that which can be seen in Slovak sacred architecture, especially the typical wooden country churches. The author references these architectural gems protected by UNESCO and the traditional Slovak folk costumes as two of the conceptual baselines of her design.

But the collection could not have evolved the way it had if the designer hadn’t tapped into the impressive legacy of one of the most fascinating personalities of Slovak culture. Karol Plicka, Vienna-born Czech photographer, cinematographer, musician and folklorist was a renaissance man through and through. His photographic monograph Slovensko and poetic documentary Zem spieva, the holy grail of Slovak cinematography and ethnology depicting idyllic scenes of “unspoilt” life of organic rural community of the common people whom he follows in the entire “from sowing to the harvest” cycle, were the inexhaustible source for the Retrotopia collection.

With a carefully though-out colour scale Pojezdálová effectively (re)creates the characteristic romantic atmosphere that Plicka so subtly documented in his photographs and films. The garments of Retrotopia come in subdued shades of beige, brown and grey agitated by shiny white and black details. Predominantly natural materials, such as cotton, wool, felt and leather are combined with simple traditional dress-making techniques (folding, hemming, embroidery and decorations) and minimalist design that aptly translates nostalgia into a contemporary clothing paradigm.

Retrotopia is not her first utopia, though. In 2016 Pojezdálová participated in the International Fashion Showcase organised by the British Fashion Council in the framework of the London Fashion Week, marking the 500 years of publication of the most famous of utopias – Thomas More’s.

Andrea Pojezdálová

RETROTOPIA

Andrea Pojezdálová studied fashion design at the Academy of Fine Arts and Design, where she graduated in 2015 with her collection Back to the Roots, which won her the Best Fashion Graduate Award.

Her first breakthrough, however, came with her collection White four years prior and won her the title of Brilliance Fashion Talent for young designer of the year. The same year, in 2011, she won the International Re-act Fashion competition. In 2016 she returned to London with her collection Noir that won her the title Best Designer FL. The same collection was selected also for the international exhibition BIG SEE Fashion Awards 2018 in Ljubljana, Slovenia.

Andrea Pojezdálová uses traditional textile techniques in her designs, employing innovative combinations of materials of di$erent textures, original patterns and restrained, monochromatic colour schemes. In aesthetic terms she describes herself as a “conceptual minimalist” respectful of tradition and committed to the principles of sustainable fashion.