The general atmosphere is excellent. They rely on team work and their mutual creative energy. Multimedia is on a high level. Publications and promotion materials meet high standards. The museum contributes to the development of museological ideas in a best possible way by respecting professional standards a being a source of fresh ideas and innovative concepts. The director has a strategy to assemble the team and to open the doors to the audiences, especially to the young generation. This has been an act of courage, that pays off nowadays. Services offered to the public are on an international level. This is still again very unique in Serbia. The Matica Srpska is the example which proves that the director and the team can be recognized at the entrance of the museum.